A liquidity crisis occurs when there is a large gap between a company’s short-term obligations – such as payroll and bills – and the liquidity necessary to meet those obligations. Liquidity is a measure of the ability of a company to meet immediate financial obligations.

Simply put, a liquidity crisis can occur when a company doesn’t have enough cash to pay its short-term debts or meet its future cash needs. A liquidity crisis is often a sign of underlying financial issues in a company, whether it’s due to mismanagement, a downturn in the economy, or excessive debt.

The Potential for a Credit Crisis

When a liquidity crisis strikes, some companies are able to meet their short-term obligations without any significant disruption. But for many companies the situation is far more dire. Once a liquidity crisis starts, a company can quickly find itself needing to turn to external investors for a jumpstart to get back on track.

If no such sources are available, a liquidity crisis can quickly turn into a far more serious credit crisis. A credit crisis occurs when a firm is unable to borrow money to satisfy its debt obligations. This is when the company will most likely default on a loan or default on paying its creditors.

When that happens, creditors may not get paid and bondholders will lose the value of their investments. This can cause the company to enter into bankruptcy while other firms that are related to the company, such as suppliers and customers, will also be affected in the short and long term.

Signs of an Impending Liquidity Crisis

Faced with growing debt and an inability to meet short-term financial obligations, a company is likely heading for a liquidity crisis. There are a few telltale signs that a crisis is about to happen:

• Decreased access to credit: A company’s access to credit stalls, which leads to tight cash flow and a difficult or impossible ability to raise capital.

• Damage to the company’s credit-rating: After defaulting on loans, the company’s credit rating will suffer, making it difficult for the business to borrow money in the future.

• High debt-to-equity and asset-to-liability ratios: The debt-to-equity ratio is the ratio of total liabilities to total assets and measures how well a firm is managing its assets and liabilities. The asset-to-liability ratio measures the same but focuses on a company’s assets and liabilities separately.

• Difficulty in paying bills: If a company has difficulty paying bills and liquidity issues, it’s likely already in a liquidity crisis and is at risk of experiencing a credit crisis if no action is taken.

• Low cash reserves: Companies in a liquidity crisis often have low cash reserves and may not be able to meet their short-term obligations.

• Reduced operating capacity: In the wake of a liquidity crisis, some companies are forced to reduce their operating capacity in order to conserve resources and protect their viability.

Consequences of a Credit Crisis

A credit crisis can have significant economic consequences for both the company in question and the economy as a whole. These consequences can include:

• Bankruptcy: Companies with a high debt-to-equity ratio or a deficient cash ratio are more likely to experience bankruptcy.

• Unemployment: In the wake of a credit crisis, companies often cut jobs or lay off employees as a cost-saving measure, leading to an increase in unemployment.

• Loss of shareholder wealth: Shareholders will likely lose the value of their investment when a company defaults on loans or enters bankruptcy.

• Sudden liquidity issues: Liquidity issues can occur suddenly as a result of a credit crisis, since lenders may abruptly pull the plug on a company in distress.

• Credit tightening: Following a credit crisis, creditors may become more risk-averse, leading to an overall tightening of credit across the board.

How to Avoid a Credit Crisis

A company can avoid a credit crisis by taking proactive steps to manage its liquidity and debt-to-equity ratio. Here are a few tips to prevent a liquidity crisis from turning into a credit crisis:

• Build a Cash Reserve: Companies should strive to maintain a certain level of liquidity to cover their current and future operating costs and to be prepared for unexpected events.

• Manage Risk: Identifying potential risks and taking steps to manage them will help limit the potential damage of a liquidity crisis.

• Monitor Cash Flow: Monitoring incoming and outgoing cash flows is essential to ensure that funds are available when they’re needed.

• Pay Down Debt: Companies should strive to pay down debt and limit their debt-to-equity ratio to maintain access to external funding sources.

• Monitor Credit Rating: Companies should monitor their credit ratings, as a decline could indicate impending liquidity issues.

A liquidity crisis can quickly lead to a far more serious credit crisis for companies in distress. Companies should take proactive steps to manage their liquidity and debt level in order to mitigate the risk of a credit crisis and protect their operations for the long term. While predicting a liquidity crisis is impossible, companies should be aware of the warning signs and act appropriately when indications of a liquidity problem appear. With careful planning and prudent management, a liquidity crisis can be avoided and the risk of a credit crisis minimized.